Project Description

Summary

New Product Launches take organization, focus attention, and commitment to engage with key customers quickly. NEHANET can organize, prepare, and drive the launch to aggressively engage with customers and build momentum in the market.

Description

Launching new products takes a lot of time to do properly. You need to prepare PR information, training, and production planning to get everything ready to do on day one. Introducing the product into key customers quickly often gets postponed by sales until they are confident the product is ready to go and will not create problems for their important customers. NEHANET builds a launch plan, coordinates all aspects of executing a smooth launch and gets sales account plans in place so the products get introduced as quickly as possible.

Process

  • Build launch plan with marketing
  • Develop messaging plan – value proposition, technical advantages, competitive positioning, training program, product introduction presentation
  • Identify key customer targets and systems
  • Build key customer penetration strategy and roadmap
  • Execute training, and market launch
  • Build sales execution plan for key customers
  • Implement product launch success metrics

Deliverables

  • Product intro to key customers within 2 months of launch
  • On-time market launch per plan
  • Product documentation and positioning available at launch

Modules

  • Parts, Accounts, Activities, Documents, Key Account Plans, Sales History

Timing

  • Project based, never transfer

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