Project Description

Summary

Deliver monthly newsletter to customers and investors that markets successes, new products, and market information

Description

Deliver a monthly informative newsletter that is timely, continuous and interesting. Capture success stories in short articles. Provide new product updates. Deliver market updates that are complementary to clients business objectives. Conduct customer interviews for articles as needed. Create thought leader articles as needed to build market awareness.

Process

  • Develop a messaging roadmap with marketing
  • Identify potential thought leaders and customer feedback contacts to develop content
  • Build a newsletter format that is interesting and informative
  • Deliver newsletter on schedule and with marketing approval

Modules

  • Accounts, Contacts, Sales History, Opportunities, Key Account Plans, Campaigns, Activities, Documents, Forecasts

Timing

  • Build and operate for 6-12 months hand off to marketing

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