NEHANET for VP Marketing
VPs of Marketing use NEHANET to connect campaigns and leads to the opportunities and revenue they influence — instead of reporting on activity that never gets traced to a result.
The questions this role has to answer every week.
Leads that convert, traceably
Every lead retains the context of where it came from, all the way through to a closed opportunity.
Shared record with sales
Marketing and sales work from the same account and campaign data instead of separate systems.
Campaign ROI, not just activity
Results are measurable in the same reporting used for the rest of the revenue organization.
Where this role usually starts.
Connects targeted marketing effort to the pipeline and revenue results it produces.
View module LeadsCaptures and converts demand while retaining the context of where and how it originated.
View module Product CatalogPublishes approved product information to the right audience — internal, rep, distributor, or customer.
View module Reporting & AnalyticsAnswers day-to-day operating questions against current data instead of last month's export.
View module AccountsA unified account record so the whole extended team — direct, rep, and distributor — works from the same information.
View module ContactsA shared, current record of account relationships and roles across every location and function.
View moduleConnected application families for this role.
See NEHANET from a VP Marketing point of view.
We'll walk through the dashboards, workflow, and data this role actually uses day to day.