Articles

Marketing Solutions for Semiconductor Companies

The Building Blocks What does it take to create a well aligned marketing and sales team? Sales is usually looked at as the team driving the customer side of the business and charged with finding, nurturing and closing new business for the companies. They get supported by other parts of the organization [...]

Marketing Solutions for Semiconductor Companies2019-01-08T09:24:27-08:30

Don’t Fall Prey to Inertia: Stay Ahead of the Curve with AI-Powered CRM

AI (Artificial Intelligence) is a hot topic in the business world today, one which holds great promise in optimizing customer and client interactions. Using intelligent prediction models, organizations can now tap into their past and current data to significantly improve their decision-making processes. With companies from all sectors integrating Artificial Intelligence technologies into their [...]

Don’t Fall Prey to Inertia: Stay Ahead of the Curve with AI-Powered CRM2019-01-08T09:32:25-08:30

The Key to Optimizing Business Operational Processes

You need to manage the operational activities that drive revenue and build customer satisfaction. Semiconductor sales is a complex process that takes a lot of time and a continuous flow of information about parts and customer needs that ends with a customer order for your products when it is successful. Semiconductor [...]

The Key to Optimizing Business Operational Processes2018-09-17T12:29:22-08:30

Top 5 Techniques for a Productive Relationship with Reps and Distributors

Manufacturers use representatives for several reasons. Reps have local geographic advantages. They know the local territory and have a rolodex of customer contacts. They carry complementary lines and are able to introduce your parts to existing customers. They are owned and run by entrepreneurs, which may be better in some cases than having sales [...]

Top 5 Techniques for a Productive Relationship with Reps and Distributors2019-01-08T09:35:36-08:30

Succeeding as a Manufacturer’s Rep in the Age of the Cloud

Summary Manufacturer’s reps continue to be a major sales channel for electronics manufacturers by: providing local, focused sales resources that prove to be valuable resource-sharing opportunities for vendors AND by being knowledgeable salespeople that customers can depend on to find the best supplier match for system programs covering a broad range of technologies and [...]

Succeeding as a Manufacturer’s Rep in the Age of the Cloud2019-01-08T10:47:58-08:30

Manufacturer CRM vs Generic CRM

NEHANET has changed the landscape of CRM business solutions for the semiconductor and electronic component manufacturing industries. NEHANET professionals are backed by years of experience in these industries in sales management, marketing management, support management and operations management. This expertise is at the heart of NEHANET’s manufacturer-specific solutions, a system that is designed to manage [...]

Manufacturer CRM vs Generic CRM2019-01-08T11:03:46-08:30