The Issue: Organizations often lack an ongoing master data management strategy, with poorly documented,inefficient or fragmented customer-facing processes, and change them frequently in response to customer demand. Customers have poor experiences because their functionally fragmented processes fail to deliver a seamless macro process.
The Solution: CRM demands that the organization takes a fresh approach to business processes, rethinking how they appear to the customer, making them customer-centric and delivering greater value to customers and the organization.
The most common cause of CRM failures is an inability to conceptualize and execute a clear CRM strategy.
Learn the 4 steps you should take to curb CRM failure: