A lot has changed since NEHANET started building its CRM solution 17 years ago. The explosion of big data and computer systems to turn information into action has changed the market and customer expectations more than we could have ever imagined.
More and more, we see clients needing to understand the data they have, turn it all into actions, and get people working on executing a plan to win instead of worrying about how to get the data and make it accurate. Think about forecasting: if you had a good forecast that was updated as time went on (not at the end of the month), you could make business decisions with the confidence that you were not making a mistake. We see the market moving away from buying software packages and struggling to get everyone to use them effectively, and moving more and more toward a more specialized service solution.
But what does this mean for your business — and will you turn it into a competitive advantage that will make a difference?
Continue learning about how Sales Operations as a Service (SOaaS) can turn sales information into real financial results.