NEHANET Corporation

A Call to Semiconductor Companies: Demand More from Your CRM

Having spent over twenty-five years in the semiconductor industry, I have experienced almost every account management, opportunity tracking, contact management, and reporting option available. Starting with SAS on a VAX system, using Excel spreadsheets and Access databases, through today’s best CRMs — one thing that is apparent, no matter how “state of art” and customizable the tools become, the semiconductor industry is unique enough and the market niche enough, that very few solutions actually target and/or meet the semiconductor business requirements. This is especially true with today’s CRMs…

A Call to Semiconductor Companies: Demand More from Your CRM