win/loss

Capture Win/Loss Information – Use it to Drive Change

It probably goes without saying, if you follow my blog, that I am a big proponent of tracking this type of information in a CRM system. Loss data makes it much easier to aggregate and develop useful actions to improve the sales results. It is also important to accounts, opportunities, success in market segments, and particular customer [...]

Capture Win/Loss Information – Use it to Drive Change2021-02-08T09:03:37-08:30

How to Improve your Win/Loss Ratio

Number 6 on the list of improvement goals from survey of VP of Sales in the Semiconductor and Component industries is improving the win/loss ratio. Definitely, a critical goal needed for improving efficiency and productivity in these lean times. The consistent themes I gained from discussions and other research on this issue are summarized below: [...]

How to Improve your Win/Loss Ratio2020-04-14T05:49:18-08:30