reps

Sales Channel Management: A Necessity for Semiconductor Companies

The standard structure for semiconductor and electronic component sales channels includes direct sales, manufacturer representatives, and distribution. The external sales channel, including manufacturer representatives and distribution channels, can account for up to 90% of sales generated by a company in these industries; therefore, the importance of properly engaging these channels is undeniable. [...]

Sales Channel Management: A Necessity for Semiconductor Companies2021-04-30T09:28:50-08:30

Use CRM to Help your Channel Partners Drive Success Before an Opportunity Exists

While most industries are global and need to deal with managing customers in multiple locations, the complexities in the semiconductor and components industries are increased significantly through the inclusion of multi-level sales channels and design-in partners. The sales management team needs to coordinate activities between their direct sales team, their manufacturer representatives and their distribution [...]

Use CRM to Help your Channel Partners Drive Success Before an Opportunity Exists2020-11-06T06:55:02-08:30

The Complexities that Come with Rep Management

Reps tend to be localized in a specific region and so know the culture and business processes that get used by your potential the customers. A rep channel gives you access to new markets and geographies, and the prospects and contacts therein. In this market it makes sense to take advantage of [...]

The Complexities that Come with Rep Management2020-09-30T09:03:36-08:30