NEHANET Corporation

New Products and Marketing Campaigns – Get Visibility to Maximize ROI

You are spending a lot of money in R&D creating new products. You should be able to see if your team is making progress turning that investment into new business. Creating real-time visibility relating to new product introductions and/or new strategic initiatives is number five on the VP of Sales list of critical destinations. How can you track product introduction success effectively?

Looking at this from a CRM perspective, a number of steps can be taken in order to assist in reaching this goal. Continue reading to learn how to measure the ROI of your marketing campaign.
New Products and Marketing Campaigns – Get Visibility to Maximize ROI