When you are managing a complex electronics components business you need to hold inventory to offset the manufacturing lead time that it takes to supply products. For semiconductor products that manufacturing cycle time can be 12-15 weeks -- so holding enough inventory to be able to supply customers is critical. The trick is to [...]
If you have an opportunity tracking system, one of the things you need to do is to get salespeople to input opportunities so you can track what is going and build some kind of outlook about what to expect in the future as a result of all the sales activity taking place. [...]
Marketing works hard to build market awareness, make business developments and new products visible to customers, and manage the external communications programs so critical to building a successful company. One of the difficult problems the management team struggles with is making sure the leads that marketing identifies get handled efficiently and turned [...]
Companies starting an ABE program often find they are easy to start but hard to expand and sustain as priorities change and problems arise. Usually, companies try focusing the attention on a few strategic accounts or maybe a new market segment. At this initial, tightly focused effort, it usually doesn’t take more than a [...]
NEHANET is integrated with many leading ERP/MRP solutions including SAP, Microsoft Dynamics, Tensoft, Consona and others. Integrating NEHANET with your ERP is usually straightforward, and adds significant value to your operations. We typically pull in the following information from your ERP: parts master, customer master, actuals (shipments), backlog (requested, committed, delinquent, unscheduled), bookings and risk [...]
A lot of very sophisticated companies have launched Account-Based Marketing programs to engage customers more effectively as buying processes shift more and more online. ABM tries to coordinate sales, marketing, and service teams to offer a more personalized approach to strategic, high priority accounts. They often try to use social media and other digital [...]
In today’s digital economy, companies increasingly rely on channel partners to extend their sales teams' reach and get broader access to customers, mainly when customers rely on geographically dispersed manufacturing strategies. In the general market, over 70% of the world's trade goes through sales channels outside the direct sales organizations of companies supplying products. [...]
Almost all of our customers use distribution channel partners to expand their market coverage, take care of the broad market, and provide fast reaction to customer demands. Almost all of them also have to struggle with getting their channel partners to aggressively drive their products into the market and get the mind share they [...]
To manage the sales funnel you first need a process that captures the new business opportunities in an organized, concise way. Capturing opportunities is one of the core capabilities of a good CRM system and the opportunity capture capability of your CRM can make managing the sales funnel a manageable process [...]
Groups managing Channel business need to provide financial forecasting information to give guidance about future revenue, inventory, and customer outlook on major parts of the business. To simplify this process, Channel management teams manage large customers as specific customer programs with product, program, and forecast plans that give insight to the product lines and [...]