THAT Corporation selected NEHANET to provide their CRM and Operations Management solution to consolidate its sales and operations processes and improve the effectiveness of their overall business
Santa Clara, California, December 8, 2018 – NEHANET today has announced that THAT Corporation has formed a strategic partnership with NEHANET for Customer Relationship Management (CRM) technology for account management, Opportunity, Forecasting, and Operations Planning replacing the system they had been using since 1989.
THAT Corporation is implementing NEHANET’s CRM Solution that will be accessible to its employees and used for their IC business along with their Licensing and Foundry businesses. They will use the following solutions from the NEHANET Business Management toolset.
- NEHANET Opportunity Management: By capturing business opportunities for Direct and Distributor businesses, NEHANET is providing a comprehensive business outlook along with a process management tool to track the sales team in terms of the process of closing new business opportunities.
- NEHANET CRM Suite including Price Management, Call Reports, Activities, Samples, and Contacts to improve the overall business toolset for the sales team
- NEHANET Operations Management: will be added to control order entry, planning, and shipping along with inventory management.
- NEHANET Forecasting provides an easy to improve accuracy and build a comprehensive rolling sales forecast process to provide business guidance to management and investors.
“NEHANET’s CRM Solution is tailored to the electronic component sales process and provides a comprehensive solution to improve the new business identification and closure process. The CRM was developed for the electronic manufacturing business to help suppliers effectively manage the sales processes through Direct and Distribution partners to improve efficiency, control pricing, margin strategies, and maximize the business results at a reasonable cost,” said Ankur Sharma, CEO of NEHANET. “We are very excited to work with the THAT Corporation team as they continue to grow and look forward to expanding our support of their business in the future.”
About THAT Corporation
THAT Corporation, founded in 1989, designs and sells high-performance analog integrated circuits for professional audio manufacturers. THAT’s ICs include analog input and output stages, digitally controlled low-noise preamplifiers, Analog Engines® and its original line of voltage-controlled amplifiers (VCAs)- all used throughout the pro audio industry. The company also licenses patents, trademarks, and other intellectual property to the TV broadcast and reception industries. Licensed products include the dbx-tv® Total™ series of audio enhancement technology and digital implementations of legacy TV audio receiver standards. The company is headquartered in Milford, Massachusetts with offices in Milpitas, California. For more information, please visit www.thatcorp.com
About NEHANET Corporation
NEHANET is in the business of delivering Operational and Financial outcomes that directly impact the business success of our customers. With an extensive domain expertise in electronic component manufacturing businesses and sales processes, NEHANET has created Business Management solutions that support sales and marketing processes that fit the workflow of electronic component manufacturers. NEHANET is a trusted partner and takes ownership in delivering a sales management solution tailored to your business needs that delivers real financial outcomes.