Where are you?
Where do you want to be?
Gap analysis is a tool that helps a company to compare its actual performance with its potential performance. At its core are two questions: “Where are we?” and “Where do we want to be?” Utilizing this tool may be very broadly focused to help set corporate strategy or very narrowly focused to help set a project management process.
At NEHANET, our consultants are leaders from the semiconductor and electronic component industries with an emphasis on customer facing processes such as sales process, sales channel management, marketing automation and support automation. We utilize this expertise to help our customers narrow the gap between their current and optimal business process implementations, resulting in significant gains in efficiency, customer acquisition and retention, partner collaboration and ultimately revenue growth. The first step of this process is gap analysis and the following will provide an overview of how we utilize gap analysis to help our customers.
Continue reading to learn the 5 key phases to an effective gap analysis.