NEHANET Corporation

A Key for Customer Relationship Management is Total Communication Management

Are 50% or more of your customer communications stuck in Outlook?

An issue that is consistently under-served is recognizing that most customer interactions consist largely of email-driven communications between people in your organization and in the customer’s organization. Capturing customer communications therefore is an essential part of Customer Relationship Management.

If your CRM system does not provide a method for capturing and linking this email communication to your account, contacts, or opportunities, then you are missing the most relevant information about your customer relationships.