NEHANET Corporation

Fixing the Process of Capturing Sales is the Way to get Results – CRM is the Solution

If your CRM program is focused on improving customer relationships you are missing the biggest payoff from all your investment $$ and time. The real payoff comes from building a business process that delivers growth, margin, and success along with the side benefit of improving customer relationships. Improving customer relationships is a secondary benefit of implementing a CRM and not the main goal. The main goal should be business process management. Let’s take a closer look at the BPM aspect now…

Fixing the Process of Capturing Sales is the Way to get Results – CRM is the Solution