New Products and Marketing Campaigns – Get Visibility to Maximize ROI

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You are spending a lot of money in R&D creating new products. You should be able to see if your team is making progress turning that investment into new business. Creating real-time visibility relating to new product introductions and/or new strategic initiatives is number five on the VP of Sales list of critical destinations. How can you track product introduction success effectively?

Looking at this from a CRM perspective, a number of steps can be taken in order to assist in reaching this goal. Continue reading to learn how to measure the ROI of your marketing campaign.

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