NEHANET Corporation

Measuring Results Leads to Opportunities to Orders — Close New Business Faster!

An often-cited marketing challenge is tying leads to opportunities and further on to orders. Our customers get leads from a wide variety of sources, including rep/distributor registrations, website leads, tradeshows, online campaigns, print advertising etc. Knowing what source works, and what does not, is important not only in allocating marketing dollars, but also in measuring the effectiveness of different marketing messages.

How can you best determine which sources are most effective?