The value of AI in CRM stems from its predictive analytics capabilities. In the traditional sense, CRMs only focus on past or current data and provide insights about already-known data patterns. AI, however, is dynamic. It is constantly evolving, learning, and providing real-time feedback — getting smarter as it analyzes more data and understands your business better. It takes past exchanges and contributes predictions and recommendations that will optimize future outcomes.
However, the AI is only as smart as the knowledge behind it. Learn more about “low-IQ AI”, and how such generic AI could hinder rather than benefit your business.