Discovering the Benefits of Customer Process Management
The ability to apply CRM data to other processes could make a company more competitive. Achieving a level of ongoing process automation and collaboration when separate CRM and BPM applications are deployed takes significant money and time, and may not even be feasible. CRM Daily December 12, 2005
Steps to Effective Multichannel Marketing
There are already many exciting possibilities for expanding the current opportunities for digital marketing, and these will continue. But to harness these, it's up to brand owners and marketers to understand how digital technologies impact our everyday lives and how we use them. CRM Daily Novemver 3, 2005
On-Demand Marketing: The Way to Go for SMBs?
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake. Destination CRM October 25, 2005
Software That Runs Your Business
By documenting a process and bringing an entire company together to do it, BPM addresses the kind of communication and information hurdles that often hinder projects. The software assigns specific tasks to each department, and to each individual, and then is able to track how well they perform those tasks. CRM Daily October 18, 2005
CRM buyer's top selection criteria
Analysts and CRM vendors have declared that the feature/function war is now over, and a recent report from Forrester Research Inc. backs that up. Search CRM August 16, 2005
Report: CRM Functionality Just the Beginning
"When these organizations looked back, in terms of criteria they did or would use to select CRM software, product capabilities were not nearly as important as most once thought they were," report author William Band said. CRM Daily August 15, 2005
Corporate Blogging and the CIO
Sun is not the only large technology firm to embrace corporate blogging. Microsoft offers employee blogs on topics ranging from corporate recruitment to technical support, and Bill Gates made his support of blogs clear well over a year ago. CRM Daily August 11, 2005
Getting Control of Customer Communications
The payoff can be substantial. Destination CRM August 1, 2005
Reaching CRM's Destination: A Capability Maturity Model (part 2 of a two-part series)
Consider CRM solution delivery as a phased progression of delivered business benefit. Destination CRM August 1, 2005
CRM ROI Revisited
Contrary to a popular misconception about funding customer-management programs, CRM campaigns should not place a company in the red. The start-up expense going into a CRM program might be a bit costly. But a properly executed program also should be a revenue gainer on the other side of the rollout, according to analysts. CRM Daily July 21, 2005
Marketing Unplugged: CRM Hits the Road
Rocket Builders, a marketing consulting company, used to access customer information on the road using laptops. But this wasn't a very practical solution, says Dave Thomas, a partner at the company. Now they use BlackBerry handhelds. CRM Daily July 18, 2005
Hold Yourself Accountable Or Someone Else Will
A 6-point agenda for sales and marketing executives. Destination CRM June 1, 2005
Reaching CRM's Destination: A New Navigational Instrument (part 1 of a two-part series)
CRM's original value proposition is the responsibility of the entire enterprise--not CRM alone. Destination CRM June 1, 2005
Unlocking Hosted CRM
Hosted CRM can work in an enterprise environment, but you need to keep five keys in mind. Line 56 May 24, 2005
A CRM Makeover
It's time for an extreme CRM makeover. Line 56 May 17, 2005
Portal-BI Integration
Portals should be on your radar screen because they play a key role in harnessing a new approach to business intelligence. Line 56 May 10, 2005
Leveraging CRM Insights to Improve Demand Generation Effectiveness
Marketers are long overdue in leveraging CRM learnings to make their demand-generation efforts more effective and profitable. Destination CRM May 2, 2005
How to Avoid 5 CRM Deployment Pitfalls
Companies that learn to recognize and avoid them can realize the long-promised benefits of increased productivity, greater customer satisfaction, and better employee satisfaction. Destination CRM May 2, 2005
The Rebirth of a Salesperson
Salespeople need sales intelligence tools designed to both support the sales function and enable them to sell more on every call.Destination CRM April 1, 2005
Is PeopleSoft CRM Headed for Oblivion?
Companies considering PeopleSoft CRM should reconsider, says Meta Group analyst Elizabeth Roche. CRM Daily March 7, 2005
Compliance Apps May Attract New Interest
Sarbox has shifted many companies' software requirements in the direction of financial reporting and financials consolidation -- processes often housed on multiple systems, including old and outdated legacy applications. CRM Daily March 3, 2005
Why Technology Causes Most CRM Failures
Salespeople resist change most, but are always key players in a CRM program. CRM Daily February 9, 2005
Does Your Sales Methodology Mesh With Your CRM Goals?
Three practical approaches for aligning sales processes with CRM. Destination CRM January 18, 2005 |
