Marketing Gains Prominence in CRM World

While SFA (sales force automation) ushered in the era of CRM and remains an important module, other functions are gaining prominence as the software market picks up again. Marketing management is one of them, according to research by the Meta Group. CRM Daily December 11, 2003

PR: NehaNet Launches Training Platform to Component Manufacturers

NehaNet's New Training Platform Leverages its CRM Architecture to Bring More Value to Component Manufacturers. December 2003

CRM crisis? ASPs save the day

If ASPs have made great strides in integration, they've moved customization forward just as far. With early versions of their offerings, many CRM ASPs delivered only vanilla versions of their browser-based wares. Other ASPs tried to provide one-off custom versions to demanding customers but failed as businesses because that multiplicity of versions couldn't be maintained. Today, ASPs are offering self-service customization tools to allow companies to more closely mold services to their specific enterprise processes, according to Yankee's Kingstone. InfoWorld October 31th 2003

CRM Is Cost Cutting Itself in the Foot

Much of the cost cutting that companies can achieve already has been effected through general layoffs and outsourcing. Now that the economy is beginning to show glimmers of improvement, it is time for companies to look at their tech investments in new light. CRM Daily October 27 2003

Top Execs + CRM = Success

Customer relationship management is about business processes, access to information to make better decisions, bringing in new customers while retaining the old ones, increasing revenue, and decreasing inefficiencies. Most of all CRM is about changing the mindset of your employees to focus on customers. Companies can only do this if customer-centricity begins and is embraced at the C level.. CRM Magazine October 2003

PR: NehaNet Campaign ManagerTM is launched to electronic components manufacturers and others

NehaNet's Campaign ManagerTM gives marketing professionals a new on-line tool for effectively creating, distributing and tracking marketing campaigns. October 2003

PR: Silicon Motion Selects NehaNet Sales Automation solution over Salesforce.com

NehaNet's On-Demand Sales Automation system delivers full functionality to Silicon Motion. September 2003

Six Ways To Drive SFA Adoption

Selling sales force automation to a CIO is easy -- or at least as easy as selling anything new in these budget-conscious times. Indeed, any application that can provide an accurate picture of a sales pipeline almost sells itself. But selling an SFA application to its ultimate user base -- the sales force -- is another story altogether.. CIO Today August 4th 2003

"Sneaking Up on CRM Implementation"

More enterprises opt to deploy CRM modules one at a time because of strapped IT budgets. This proves to be the best course to take because of the low risks involved compared to all-in-one rollouts, as it is the least disruptive to operations and the most profitable in the long run. This validates the effectiveness of NehaNet's phased approach for deploying automation solutions. CRMDaily.com. July 22, 2003.

"CRM Market to Shift Toward ASPs"

The Aberdeen Group predicts that the CRM software market will grow at an average annual rate of 6.7 percent between 2002 and 2006. The ASP or subscription-based model will overtake outright license sales, with subscription revenues expected to grow to $2.8 billion by 2006. Companies prefer the lower risk associated with the scale-as-you-need and pay-as-you-scale model that NehaNet has adopted. CRMDaily.com. June 26, 2003.

"A Chasm Must Be Crossed"

Business process management systems allow companies to cross the business/IT divide. With process management solutions such as those NehaNet offers, even front-line workers can control automation tools instead of relying solely on the IT department. The Aberdeeen Group predicts that business process management systems will provide the greatest return on investment. Intelligent Enterprise Magazine. June 17, 2003.

"X Marks the Spot"

The future of enterprise application software is in X or cross applications, which break free from the confines of traditional ERP, CRM and SCM software packages to provide answers that a single database cannot offer. This trend validates the kind of business process automation solutions NehaNet offers, which cut across organizational lines. InfoWorld. May 30, 2003.

"Knowledge Management Is Key to CRM Success"

The Gartner Group predicts that more than two-thirds of CRM projects will incorporate advanced knowledge management practices by 2005. It cites substantial progress in CRM toward knowledge management in sales and marketing, the kind of solution that NehaNet's FAE-in-a-box provides. CRMDaily.com. May 5, 2003.

"CRM: Key Imperatives for Success"

Successful CRM implementation begins with a clear vision of how CRM will transform the company. CEOs must work with managers to articulate this vision and come up with the best strategy for optimizing and reengineering business processes. CRM projects must also be aligned with customer experience to cater to the actual needs of people. NehaNet's full range of sales, marketing, and support product suite satisfies all the imperatives of virtual customer experience, customer and support staff interactions, and customer and enterprise interactions. IntelligentCRM. May 1, 2003.

"Self-Service Tools Can Build Relationships"

Contrary to conventional wisdom, self-service tools can actually enhance customer experience. Companies that deploy self-service applications will however need to know just as much, if not more, about their customers than traditional counterparts. NehaNet tools bring self-service to the fore-front with all the benefits of added control, performance, convenience, and efficiency. CRMDaily.com. April 29, 2003.

"People Power: Simple Factors for CRM Success"

Many CRM projects fail because companies focus too much on technology and neglect the human element. Management must consider the different beliefs, needs and expectations of everyone involved to ensure group resolution, buy-in and full participation. NehaNet's pre-sales, post-sales, and support team is in constant touch with the right personnel on your side to ensure quick-deployment and continued success of your implementation. IntelligentCRM. January 3, 2003.