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While self-service is cheaper than live support, companies must resist the temptation to relegate it to a second-rate service. Customers will expect the same quality of service from self-service applications as from traditional customer support solutions. The trick to weaning people from live support is to add value to the self-service customer experience. NehaNet's web-based products are such that customers, sales, and reps can access the tools when they want it and from where they want it. CRMDaily.com. December 19, 2002.

The Gartner Group predicts greater success for the CRM market in 2003. This will be driven by the growth of vertical markets, a rise in business process automation functionality, and an increase in in-house CRM applications. NehaNet is poised to capitalize on this market growth with solutions that are tailored for vertical market implementation and that allow companies to pay more for functionality rather than service. IntelligentCRM. December 1, 2002.