Background

We are a $250M subsidiary of a $2.5B global conglomerate with operating facilities and sales offices in North America, Europe and Asia. We are a world leader in the designing, manufacturing and marketing of Frequency Control, Sensor and Hybrid Product solutions using the very latest techniques in both bulk acoustic wave (BAW) and surface acoustic wave (SAW) based designs from DC to microwave frequencies. We have about 30 sales and marketing team members and a global channel sales force of over 100 manufacturer’s reps and distributors.

Situation before NEHANET

We grew through acquisitions so had 4 different ERP systems and 4 or 5 different ways of doing samples and quote tracking depending on the locations. This resulted in multiple data entry into different systems. Getting data out of disparate systems on a monthly basis was time consuming and manually a labor intensive job. Team members would spend 1-2 days a month putting their monthly reports together. It was also difficult for management to gain visibility into key business performance indicators.

Benefits realized with NEHANET

• Increase Visibility into Sales Operations

For a global company like ours operating in a highly competitive market, visibility into sale operations is essential and we need to track information like weekly sales, quotes and quote trends, opportunity potential, relationship between new products rolled out and products sampled etc. with NEHANET we are able to slice and dice the data by region, by stage, by family etc and easily get the visibility into our business that we need.

• Save Time and Increase Productivity

Instead of the sales team spending 2-3 days putting their monthly reports together (collecting, sorting and segmenting the data) at the end of every month, NEHANET allows instant generation of reports customized to the needs of the user at any time based on live real-time data. It is also easy now to get mid-month status reports, which was not possible earlier without a lot of manual work.

• Eliminate Redundant Data Entry

Instead of the having the sales and customer service team members gather customer information and enter it first in an ‘online’ form on the extranet; then have it transmitted via e-mail and manually reentered into one of the sample tracking systems and then again reentered into one of the ERP systems, NEHANET allows us to eliminate redundant data entry and cut down the time spent by 2/3rds and 3 data entry steps get reduced to just one.

• Standardized Data

Instead of having operational data in multiple formats in multiple systems, the NEHANET Channel Management system allows us to have a standard unified system that interfaces across the different back-end systems and gives us easy access to data and reports.

Quote

NEHANET saves our sales team time and allows them to spend more time assessing the business.

Director Marketing

Products Used and Specific Benefits