NehaNet Corporation - Customers

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We are a $60M to $70M supplier of high performance radio frequency (RF) components, including amplifiers, power amplifiers, transceivers, tuners, discrete devices, RF signal processing components, signal source components etc for the commercial communications and A&D equipment markets. We have a direct sales and marketing team of 25 people and sell through an additional 100 sales people across 30 channel partners.

"From the electronics components manufacturers' perspective, NehaNet is uniquely suited to our business and understands the nuances in our business"

VP Sales

Products Used and Specific Benefits

Samples Management
Boost Customer Satisfaction With a 'closed loop system', you will improve your customers' experience in acquiring samples because sample requests are tracked from beginning to end. That means requests will not get lost, the response time will be faster, follow-up will be consistent, and customers will be able to track their request and shipment status.
Increase Design Wins The NehaNet Sample Tracking system can increase your design wins by giving you the option to log each sample request as an opportunity that can be monitored and followed-up by a sales person. For example, a company that does between fifty and one hundred samples per month can realize up to five or even ten new opportunities.
Minimize Overhead The NehaNet system will help ensure that you only ship samples to valid opportunities, instead of stocking up someone's home workshop or lab cabinets. Your team will spend less time processing requests manually and your ship & pack costs will become even more manageable.
Improve Productivity Your extended sales team will be able to easily request samples that are fully trackable without waiting for an email reply or return phone call. Your company will be able to achieve very efficient response times and accurately ship trackable samples which will mean less time and effort for your sales, support and fulfillment teams.
Management Control The NehaNet system will improve your visibility and control over the true opportunity pipeline, driving opportunity identification at the front end of a design cycle. You will also have the ability to enforce sample request protocol with both internal and external partners.

Opportunity Tracking
Focused Sales Methodology Drive your sales process with an automated system based on industry best practices, ensuring your sales process is focused and effective. No longer will deals slip through the cracks or fly under the radar when you have clear audit trails, a powerful workflow engine and customizable and drillable data fields.
Increase Revenue With a powerful automation system that saves time, an RSM can deliver greater account focus and coordination which can result in one new design win per year or even more. For a company with five RSMs and annual design win revenue of $50M, the company could realize $250K or more in incremental revenue.
Improve Sales Team Productivity Reduce the amount of time your sales team spends coordinating information to provide updates to executive staff. For a company with five RSMs, this time savings could easily exceed two hours per RSM per week, for a total savings of ten hours a week - that's the equivalent to onefourth of a new sales person!
Instant Global Design-In Visibility Understand the status of all your design-in opportunities across the globe with the click of a button. You don't need to wait for excel spreadsheets be rolled up or for next weeks meeting to understand where each deal stands along with its key issues. Your automated system will give you real time deal information for the rep down the street as easily as it will for the rep half way around the world.
Be Proactive, Not Reactive Take the action before it turns into a reaction. With a clear real time picture of all the details for all of the deals in your pipeline, you can manage accounts strategically to take advantage of a competitors delay or shore up a potential problem before it ever arises. With NehaNet you stay ahead of the curve with each of your deals.
Global Collaboration Give your teams the power to understand what is going on in the pipeline. For instance, you can allow your design region teams to gain visibility into the production region and point of sale, while letting the production region gain visibility into the design region to understand what opportunities are coming down the road.

Global Forecasting
Increase Productivity RSMs, Sales Operations Managers, and the VP of Sales spend many hours each month managing the forecast process. The NehaNet Forecast System can cut out a majority of that time. For example, the time savings for a company with five RSMs and a VP of Sales can exceed forty hours a month, or one-fourth of a new sales person!
Improve Sales Team Success Rep firms, Distributors, and RSMs drive your forecast, revising it upwards or downwards based on their perspective. You can improve that perspective with a solution that shows blacklog, shipment information and actual performance versus forecast. You can also improve forecast accuracy by routing forecasts for approvals to market or application specialists rather than a simple region-based rollup.
Improve Customer Satisfaction Accurate forecasting directly correlates to customer satisfaction due to the close relationship between your customers production and procurement functions. A forecast that is too low or too high can have an immediate adverse effect putting your relationship and future design-wins at risk.
Reduce Costs Accurate forecasts also have a correlation to your production planning and inventory carrying costs. Accurate long-term forecasts can help your manufacturing team anticipate demand and drive accurate capacity planning and supplier relationships.
Competitive Advantage Executives make decisions based on their knowledge of their business. Concise, accurate information about run-rate, committed and funnel business will assist in making good strategic and tactical decisions.
Sarbanes-Oxley Compliance Corporate governance is increasingly important in today's information driven economy. Make sure your company can avoid inquiries and penalties by accurately accounting for forward looking statements with documented processes and detailed audit trails.

Campaign Manager
Good Communication Improves Customer Retention Keep your customers and prospects informed of new releases, important product updates, production and manufacturing opportunities and events that affect their business and the industry.
Improve Product Launches Make it faster and easier for your marketing and sales teams to develop and send targeted messages to your customers, field teams, rep firms, distributors and manufacturing partners. It's a great tool in your product launch arsenal.
Fast, Effective Campaigns The NehaNet system gives your marketing team the ability to segment targeted customers on a number of important attributes and quickly design effective campaigns and messages with an HTML based tool. Campaigns can then be delivered via email or post mail.
Powerful Analytics Monitor, track and report statistics on the receipt and review of targeted campaigns and messages. Your team will know who read the message and when, while your management team can analyze the data for program effectiveness.
Competitive Advantage Rather than reacting to customer inquiries or product information requests from the field, be proactive in driving information out to customers. Stay one step ahead of your competition by delivering on-time targeted campaigns and messages that keep bringing customers back to you.

Situation before NehaNet

One of the more difficult challenges we face as an electronics components manufacturer is that we have sales and marketing people worldwide and our business is evenly distributed across Europe, Asia and North America. We have to manage customers, contract manufacturers and design groups across locations and we found it tough to collaborate across all these continents.

The second challenge we faced was in forecasting our business effectively and making the right decisions based on those forecasts. We maintain two forecasts, a financial plan where we capture our revenues, cost of sales and net income based on highly confidential numbers. The second forecast is for materials planning. We have lead times that can be as high as 17 weeks for some of our parts. The lead times we get from our customers averages from 2 to 4 weeks at most and we have to make commitments on materials in order to support our customer requirements. We were using a software package from a ERP manufacturer to tie together our multi-national forecast and to aggregate forward looking requirements by customers and products. This package was difficult to use and did not give us enough visibility into the pipeline for new products and new channels.

Benefits realized with NehaNet

From the electronics components manufacturers perspective, NehaNet is uniquely suited to our business and understands the nuances in our business, for example, a designer in Northern Europe designs our parts in his system and a contract manufacturer many miles away in China builds the system. We have found that it is critical to maintain one master database of information so we are all working off the same set of data. The system has to be simple, quick and easy to use since we want our sales people to spend their time selling, not feeding information into a database. NehaNet ties this together in the database so we are able to effectively make those links.

NehaNet also aggregates the customer information along with the new program opportunity and detailed forecast numbers in a manner which allows all sales people, sales management, marketing management and executive management to view the business from whatever perspective is required. We can also prepare detailed forecasts for materials requirements planning since we are able to get a good view of programs that are in our funnel as well as opportunities that may not be solid enough for a financial perspective but we do need to plan for them from a materials perspective. By using a combination of our firm forecast along with a view on new opportunities, we are able to effectively manage materials in our supply line to support all these needs.