CRM FOR ELECTRONIC COMPONENT MANUFACTURERS



Increase Design Wins
Enhance Revenue
Boost Customer Satisfaction
Gain Competitive Advantage
Business Visibility
Increase Productivity
and Efficiency
Lower Costs
Improve Collaboration
   

“We looked carefully at our
needs and processes, then
looked at the solutions
available in the market and
determined that NehaNet
was the right answer for
our business.”



Today’s electronic component manufacturers compete in a fragmented global marketplace. To maintain a competitive advantage, these companies need real time visibility and control over their opportunity pipeline, including channel partners, reps and distributors.

That’s why more and more component manufacturers rely on NehaNet to solve these problems and gain a competitive edge. NehaNet’s products are built from the ground up based on deep domain expertise, industry best practices and leading-edge software technology.

As electronic component manufacturers increasingly realize the need for a system to help them better manage their sales pipeline, they seek out options from various CRM providers. The information below is designed to help choose the best system for those needs.

THINGS TO CONSIDER

Build a Team – build a decision team of the right mix of people from across the organization. This team most often will include key representatives from the line-of-business and functional areas the application will support.

Set Requirements and Weights – A set of requirements is the starting point for the shortlist process. Determine the relative importance of each requirement or sub-requirement and assign weighting factors accordingly. Although specific requirements vary, they tend to fall into broad categories, such as application functionality, vendor and costs.

Create a Budget – The CRM budget process begins with a list of planned projects. You should have a priority order established, a rough business case, and approximate timing for the project of automating critical business processes such as Opportunity Tracking, Forecasts, Samples, Quotes, Support and Campaigns.

Choose a Vendor – Product functionality, Financial viability of vendor, product suite (i.e. ability to add applications, customize modules, add users, etc), product architecture, service and support, price, delivery (i.e. On-Demand vs. license) and vertical expertise.


“We considered systems from various
competitors, however, the NehaNet
solution was the best fit for our needs.”


Comparison of CRM Options for Electronic Component Manufacturers
  Horizontal
CRM
ERP
CRM
Homegrown
CRM
Specialized CRM
(NehaNet)
What
Customers
Say
“Fine for contacts but
not much else.”
“PIM on steroids.”
“Lacks vertical
understanding.”
“Lots of shallow
functionality.”
“After-thought attempt
at CRM.”
“Designed to feed ERP
data, not to improve sales processes.”
“Long expensive rollout
process.”
“It doesn’t scale.”
“It’s a very manual process.”
“The IT department isn’t
responsive enough.”
“Built for my business.”
“Focused solution.”
“Works for a distributed sales force.”
“Fast cost-effective roll-out.”
Concerns · Does not cover critical
component manufacturer
business processes
· Lacks in-depth process
functionality
· Poor support for extended sales models with Reps and Distributors
· Requires extensive
customizations
· Does not cover critical
component manufacturer
business processes
· Poor support for
extended sales models
with Reps and Distributors
· Requires extensive
customizations
· Expensive and time
consuming roll-out
· Time intensive to create,
use, update and maintain
· Lack of real-time visibility into deals and sales pipeline
· Errors are more common
· Difficult to scale
· Designed for electronic
component manufacturers
· Extensive functionality
available “out-of-the-box”
· Global 24X7 web access
· Rapid deployment and ROI
Questions
for Your
Business
· Do you need a system that fits your processes?
· Will software designed for your dentist and bank work for your complex business?
· Do you need visibility into and better control of an extended global sales force?
· Will an ERP CRM module
be sufficient to manage
your sales pipeline and
processes?
· How much time and
money are you willing to
spend?
· Will your field teams get a
tool that will increase their
effectiveness?
· Are your sales growing?
· Can your teams easily
access, update and report
info 24X7 over the web?
· How much time and effort does it take to get in-depth and summary reports?
· Do you need a solution that fits your business processes?
· Do you have an extended
global sales presence?
· Are you looking for a system that solves your problem within your budget?

“NehaNet's sales
automation system
presented us with a
solution that fit our
needs out-of-the-box.”


   
   
Comparison Summary
  NehaNet Horizontal CRM ERP CRM Homegrown System
Basic CRM: Contacts, Activities, etc.
Global run-rate forecasting, waterfall
analysis, Rep and Distributor forecasts
     
Ship and debit quotes, POS, Design
registration
     
Rep and Distributor permission
based access
     
On-Demand (hosted) delivery    
Perpetual License (in house) delivery  
Low up-front costs  
Rapid Deployment    
Minimal component manufacturer
customizations
   
Electronic Components
Industry Best Practices
     
Full set of complementary solutions:
Support, Marketing, Training
     

   


“NehaNet's years of expertise
in the electronic components
and semiconductor industries
has driven us to build a
dedicated set of solutions
that are more robust and
specialized than any other
CRM system in the
market today.”


Ankur Sharma
President and CEO
NehaNet Corporation


VALUES
NehaNet delivers a suite of solutions based on a proprietary CRM architecture developed to address the complex needs of electronic component manufacturers. NehaNet offers these high value solutions at competitive prices with rapid deployment and high adoption rates.

DYNAMIC DELIVERY
On-Demand or Perpetual License. You choose the purchase and delivery method that suits your business. You can even transition from On-Demand to Perpetual License down the road.

FUNCTIONALITY
Four product suites encompass thirteen modules, allowing you to select the features and functionality you want. Global access, robust analytics, easy customizations and powerful workflow combine to give your business more than just a CRM solution.

PRICING
NehaNet pricing is affordable and dynamic. You select the modules, users and discount schedule to fit your business and budget. You can scale as you grow and pay as you scale.

IMPLEMENTATION
NehaNet products meet over ninety percent of customer requirements out-ofthe- box. This speeds up the implementation needed to get your system deployed on time. Most NehaNet customers realize a positive return on their investment in less than three months.

ADOPTION
NehaNet is designed to meet the needs of electronic component manufacturers, including their field teams, channel partners and support staff.